Where It All Began
Our Mission
protects the environment they live in.
Our Vision
Key Milestones
Pioneered New Zealand novel protein
Pioneered New Zealand novel protein nutrition with the first brushtail pet food formula.
Innovation
Launched the world’s first wild kangaroo & apple dry pet food.
Established manufacturing plant
Opened our fully-owned manufacturing plant in New Zealand.
Top Approved Dry Food
Earned multiple Whole Dog Journal “Top Approved Dry Food” recognitions.
Multi-million dollar plant upgrade.
Completed a multi-million dollar plant upgrade.
Accredited as the only dry pet food plant
Accredited as the only dry pet food plant in the world that can export all proteins into China.
Expanded
Expanded production capability through major site and capacity upgrades.
Working Dog
Launched New Zealand-made Working Dog Nutrition.
Launch Addiction Vet Diet
Launched New Zealand-made Veterinary Diets for Kiwi pets with special health needs.
Part of the Addiction Pet Foods Family
Addictionpet
ADDICTION is our flagship brand renowned all over for its holistic nutrition and hypoallergenic qualities. Our range of pet foods are made from premium proteins, fruits and vegetables all ethically sourced in New Zealand. Grain-free and free from harmful additives, Addiction provides your pets a highly-nutritious meal so delicious to be called “addiction.”
Wishbonepet
WISHBONE is a natural artisanal pet food cooked in small, single batches to keep the ingredients fresh. It is 100% grain-free and gluten-free, and enriched with the power of 8 superfoods: blueberry, cranberry, papaya, mango, basil, rosemary, peppermint, and flaxseed. We believe your pets deserve the best…because pets are family.
Awesomepawsome
Pets are our best friends. We love sharing everything with them, especially our food. That’s why there’s AWESOME PAWSOME all-natural dog treats. They’re snacks we love made for pets! Made in New Zealand, totally grain-free, with an irresistible taste, our treats will have your dogs look forward to an awesome bonding time with his hooman.