Where It All Began

Addiction Veterinary Diets began with a problem that felt personal- because it was.

Our founder’s own dog had food sensitivities. Each new diet brought hope... then disappointment when the symptoms returned. It wasn’t a lack of care, it was a lack of options that could truly work long term. Costs were hard to sustain, ingredient lists were confusing, and nothing felt simple or right for everyday feeding.

So we set out to change that.

We created a range made to ease that struggle—crafted in New Zealand, guided by veterinarians and nutritionists, and made with clean, purposeful ingredients. Because feeding your pet shouldn’t feel complicated—it should feel right, every single day

Our Mission

To craft natural, innovative, and wholesome vet nutrition that nourishes your pet — and
protects the environment they live in.

Our Vision

A future where every pet with special health needs has access to nutrition they can trust, strengthening the bond between pets and the families who love them.

Key Milestones

2002

Pioneered New Zealand novel protein

Pioneered New Zealand novel protein nutrition with the first brushtail pet food formula.

2005

Innovation

Launched the world’s first wild kangaroo & apple dry pet food.

2006

Established manufacturing plant

Opened our fully-owned manufacturing plant in New Zealand.

2009-2011

Top Approved Dry Food

Earned multiple Whole Dog Journal “Top Approved Dry Food” recognitions.

2012

Multi-million dollar plant upgrade.

Completed a multi-million dollar plant upgrade.

2016

Accredited as the only dry pet food plant

Accredited as the only dry pet food plant in the world that can export all proteins into China.

2017-2020

Expanded

Expanded production capability through major site and capacity upgrades.

2025

Working Dog

Launched New Zealand-made Working Dog Nutrition.

2026

Launch Addiction Vet Diet

Launched New Zealand-made Veterinary Diets for Kiwi pets with special health needs.

Part of the Addiction Pet Foods Family

Addictionpet

ADDICTION is our flagship brand renowned all over for its holistic nutrition and hypoallergenic qualities. Our range of pet foods are made from premium proteins, fruits and vegetables all ethically sourced in New Zealand. Grain-free and free from harmful additives, Addiction provides your pets a highly-nutritious meal so delicious to be called “addiction.”

Wishbonepet

WISHBONE is a natural artisanal pet food cooked in small, single batches to keep the ingredients fresh. It is 100% grain-free and gluten-free, and enriched with the power of 8 superfoods: blueberry, cranberry, papaya, mango, basil, rosemary, peppermint, and flaxseed. We believe your pets deserve the best…because pets are family.

Awesomepawsome

Pets are our best friends. We love sharing everything with them, especially our food. That’s why there’s AWESOME PAWSOME all-natural dog treats. They’re snacks we love made for pets! Made in New Zealand, totally grain-free, with an irresistible taste, our treats will have your dogs look forward to an awesome bonding time with his hooman.